LIS(Low-Income Subsidy) is a direct Mail reply Card. This lead is for ages 66+ with income of $0 to $30,000 a year. Typically this lead will be sent to individuals that are looking for extra benefits in Dental, Vision, Hearing, Part B Reduction, extra OTC(over the counter), or Medicaid Questions. 99% percent of the time you will be selling a Medicare Advantage plan to these individuals.