CIMPL (Call In Mortgage Protection Leads) are direct mail leads. These are brand new exclusive mortgage protection leads. New daily records are generated from new homeowners or refinanced mortgages. Retro data of generated mortgages is available for mailing as well. These records are acquired and mailed first class on a daily basis to ensure a rapid response rate. The mailer prompts the prospective client to call a provided phone number and insert a mortgage ID. Once the Mortgage ID is provided, the prospective clients information is auto-populated into a form that becomes a lead that is transferred to the agent. Prospective clients are also given the opportunity to press a number and be transferred to speak to the agent. Leads are delivered to agents via our lead management system.